Attention is a funny thing. Whether you're giving it or getting it or craving it, it never seems to be exactly what you want. It is shallow and so your emotions are shallow. We can't be blamed for this. We're only human. We only want somebody to know us, or to pretend to know us, or pretend to want to know us.
You can only be lonely for so long before you want somebody to ask you how your day was and who your favorite band is. We all want to be spooned eventually.
We're made to feel badly about wanting it, attention that is. And it makes us want it all the more.